Archive for February, 2012

Marketing strategy

Just popped into an award winning book shop in Cheshire to loosely inquire if they stock self-published material. The owner pointed disdainfully to a corner of the shop (labelled self-published) so bleak I may have detected damp. Who exactly is going to look in the self-published section for a children’s book? And I’d just spent £25 on Dan’s valentine present Collins Complete Book of DIY. Who said having kids kills the romance? Anyway I digress. My new marketing strategy is to sell Whooosshh in anywhere that isn’t a book shop…right off to the hairdressers.